Market entry strategies
Referrals and "seeing the truck in action" from a significant part of the stream of new business for a mobile shredding firm. An attractively presented vehicle that clearly communicates the service being offered is one of the best selling tools available.
In addition, referrals from satisfied customers are an important source of business, and as the customer base grows the compounding number of referrals becomes increasing significant. A new business is sometimes treated with suspicion by potential customers as they take A "wait and see" approach. Well presented marketing material will overcome this to a degree, but nothing is better than to have customers who can provide testimonials and referrals. Some methods that new mobile shredding companies use to gain customers are: