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AXO Shredding in Switzerland

AXO Shredders now a Shred-Tech Company
News / October 2007

Creating a cutting-edge business in the UK.

For Shred-on-Site, the birth of their recently-formed UK business began with a unique and innovative piece of technology - an AXO mobile document shredding truck. Mobile on site shredding is changing the global document destruction marketplace, and Shred-on-Site's four directors are certain that their business will do extremely well with AXO's off-the-shelf mobile unit. In fact, it's integral to their business model. Some business opportunities are better than others, and Shred-on-Site's directors believe that mobile on site shredding is one of the great ones. "We would recommend it to entrepreneurs internationally as a sound business model, but like anything, local market conditions are still important," explains Adam Chandler, one of Shred-on-Site's directors.

"Shred-on-Site specialises in mobile shredding and recycling of confidential material and we are using state-of-the-art technology. It's three times faster than most of our competitors, which naturally makes us much more cost effective", says Adam. With more and more businesses becoming security-conscious and ongoing changes in privacy laws all over the world, there is an increasing demand for security in document destruction. Mobile onsite shredding offers this security.

Cutting out over-heads is key in any successful business. Using the AXO model, the mobile shredding truck is the only investment, and just one truck can provide a viable business. You don't need specialist knowledge of the document destruction industry to build a business with one of AXO's trucks, but in Shred-on-Site's case it did help. Two directors ran branches of the leading mobile shredding companies in the UK, and have extensive experience of the UK mobile shredding market. They believe the potential for growth in on site shredding in the UK is significant and market penetration is still low. "This, coupled with the competitive advantage that AXO bring to market with their reliability and shredding speed, is what convinced us that we could be extremely successful," Adam says.

Business support is crucial to delivering quality service, and Shred-on-Site's directors describe the working relationship between their firm and AXO as "very good indeed." "The after-sales service from AXO has been excellent - it's as professional as we want our business to be," Adam concludes.



shred photo

How to make it big in Switzerland without being a banker.

The Katana is the sword used by Japanese Samurai warriors and guards close to the emperor who embodied honor, ethics, discipline, courage and responsibility. The Katana blade was created in the purest tradition on which the security of the Japanese empire depended. The partnership between Katana SA of Switzerland and AXO is one upon which the Swiss banking industry has now come to depend upon for its security - document security to be precise.

Business savvy entrepreneurs will always seek sound market intelligence when looking to establish a new business. So when Katana investigated the Swiss market in mobile shredding, they found an anomaly - that Switzerland, a financial centre where document security is at a premium, seemed to have a significant gap. It's a gap that Katana has now sewn up with the introduction of their nation-wide mobile shredding business. "There was a lot of off-site shredding services available here, but by entering the market in such a strong way, we have cornered the mobile shredding market nicely," says Yarom Ophir, Managing Director of Katana.

"AXO has been our partner from the beginning," continues Yarom. AXO design and sell highly efficient shredding technology and truck mounted mobile shredders. Their growth is most exceptional in the European market, where they are leaders, but the presence is global. How Katana found AXO was a classic case of word-of-mouth. "One day we are at a dinner, and somebody asks us if we were bankers, since we were from Switzerland. I said no, and explained to him that we were in the water-cooler business. He laughed and said that he liked that entrepreneurial spirit, reminded him of a friend of him who started a mobile shredding biz in Belgium. I said: " A what?" so he explained me what it was... so we sold our water-cooling business to a multi-national, and found ourselves purchasing our first AXO truck," explains Yarom.

Stringent privacy laws and greater corporate responsibility mean that more and more organisations need to look seriously at the way they are managing their data. For many organisations, it's simply not safe enough to trust that their documents will be destroyed offsite in a timely and secure manner. "AXO were referred to us by a significant industry player (Jonathan Sandford, former owner of Shredaway) who told us, 'go check those guys out, they are cost-effective and efficient'. Katana has come a long way in a short time. Business has been good. Very good, in fact. "It's been good enough for us to pay the rent and purchase some new trucks. The AXO mobile shredding model has worked well for us and we would recommend it to international investors."



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