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New to Shredding
Market strategies
  1. What is Mobile Document Shredding Industry
  2. Type of documents?
  3. Who are shredding services users?
  4. What other materials can be shredded for profit?
  5. Why is mobile document shredding a good business?
  6. Will there be a demand for the service in my marke
  7. Is my market big enough?
  8. Low Growth High Growth Models
  9. Equipment required to establish
  10. Staff required to operate
  11. Service pricing
  12. Waste Paper Recycling
  13. Market strategies
  14. Finding out more



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Market entry strategies

Referrals and "seeing the truck in action" from a significant part of the stream of new business for a mobile shredding firm. An attractively presented vehicle that clearly communicates the service being offered is one of the best selling tools available. In addition, referrals from satisfied customers are an important source of business, and as the customer base grows the compounding number of referrals becomes increasing significant.

A new business is sometimes treated with suspicion by potential customers as they take A "wait and see" approach. Well presented marketing material will overcome this to a degree, but nothing is better than to have customers who can provide testimonials and referrals. Some methods that new mobile shredding companies use to gain customers are:

  • Free trials
  • 3 months free shredding with a 12 month contract
  • Free shredding for an extended period (eg. 12 months) to a low volume user in a multi-tenanted building or business park

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